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ABOUT US
Bio-Strategy Ltd is a privately owned company delivering technology to the New Zealand and Australian markets.
Bio-Strategy Ltd is proud to stand for:
- High quality products and reliable supplier support
- Strong relationships and genuinely good communication with its international suppliers
- Strong marketing, product management, technical training for all sales and customer service staff and access to up-to-date sales tools
- Clear direction with strong support processes to drive and direct sales activities
- Qualified sales staff with high levels of technical expertise and sales skills, who build lasting relationships with key customers
- Highly competent customer service and support staff
- Strong leadership and management support
- Culture of innovation and achievement
- Recognising and rewarding success
The current market dynamics that Bio-Strategy Ltd. seek to exploit include:
- Customers expect well-priced quality instrumentation along with high levels of technical expertise and support
- Many dominant Australasian distributors of scientific products have such wide and varied product portfolios that they are unable to provide the high levels of product focus and technical expertise required by the customers
- Many distributor product portfolios have considerable overlap and they often represent conflicting product ranges
- Manufacturer’s expect distributors to actively promote their full product range, not, as is often the case with distributors with extensive conflicting product portfolios, to be selective or “cherry-pick” the products to promote
Bio-Strategy Ltd has therefore developed an integrated approach ...
- Bio-Strategy’s vision is to be the supplier of choice for high quality instrumentation, supported with exceptional service and client communication
- Bio-Strategy’s product offering competes with established suppliers but promotes market leaders in a more focused way by working on a more personal level with our clients
- Bio-Strategy is continuously searching for new ways to create and maintain its point of difference, and establish an approach to business which is clearly distinctive compared to the competition
… and has set up a structure designed to deliver
Sales Force
- A sales force with geographical coverage and technical skills
- Responsible for sales of product ranges matched to their experience, knowledge and geographical territory
- Detailed account mapping and management including customized CRM
Product Management
- Responsible for product ranges matched to their experience and knowledge
- Deliver and implement business plans designed to achieve ambitious growth for products in conjunction with sales team
- Offer “product specialist” services to assist sales team
- Develop and maintain close relationships with supplier companies
Customer Service & Logistics
- Experienced customer service professionals
- Advanced and integrated accounts & customer service systems.
- Close relationship with our logistics provider
Instrument Servicing
- Experienced factory trained engineers and contractors covering the whole geographical territory
Quality Assurance
- Certified to AS/NZS ISO9001:2000
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